The Museum of Organisational Culture exists.
It lives inside every organisation. In the artefacts, rituals, and inherited processes of everyday work.
Curatology is how you learn to see it.
Artist: Matt C Stokes
Photographer: Jonathan Knowles
Why this matters
There is no institution in the world dedicated to organisational culture. No permanent collection. No research function. No public space for the people who have spent careers inside organisations wondering why they felt the way they did.
Meanwhile, 23% of employees globally feel engaged at work. Unchanged for twenty years.
The problem is not effort. It is attention.
Organisations invest enormously in culture. Surveys. Value statements. Engagement programmes. And yet most cannot explain how their culture was actually formed, what is sustaining it, or what is quietly undermining it.
Culture is not hidden. It lives in the artefacts, rituals, and inherited processes already present in everyday work. The thing nobody has questioned in three years. The ritual that survived four restructures. The story every new hire gets told before they have had time to form their own opinion.
We have just stopped looking at it properly.
That is what the Museum of Organisational Culture is here to change.
How the Museum works
The Museum of Organisational Culture runs on Curatology. A research-informed practice built around two things: six exhibition rooms, each revealing a different dimension of culture, and a five-step method called C.U.R.I.O. Together they make culture tangible enough to examine. Not just discuss.
The six rooms are The Collection Room, The Transformation Room, The Connection Room, The Echo Room, The Imagination Room, and The Becoming Room. Each one asks a different question. Each one reveals something the organisation has been carrying without quite noticing.
C.U.R.I.O. is the practice for doing something about it. Choose. Uncover. Reflect. Interpret. Offer. Five steps from noticing to action.
→ Explore the Methodology
The Museum You Carry is the catalogue. Six rooms. Countless objects. Every single one recognisable. The kind of book that makes you look differently at the organisation you walked into on Monday morning.
Join the waitlist.
The Museum comes to you.
Every engagement starts with what your organisation is already carrying.
→ Work with us
The Guided Tour
A facilitated half-day or full day, using the C.U.R.I.O. method. We examine what your organisation is carrying and produce a clear output: what to keep, what to evolve, and what to let go. Not a workshop with a workbook. A structured examination of your actual culture, using your actual artefacts. The kind of session that makes visible what has been sitting in plain sight for years.
From £5,000 / €6,000
→ Book a Conversation
The Full Exhibition
A bespoke exhibition built entirely from your organisation's own artefacts. Physical, digital, or both. Six rooms. Facilitated opening. A custom-printed catalogue at the end: your museum, in book form. The kind of experience that changes how your people see where they work.
From £25,000 / €30,000
→ Enquire about availability
The Book – forthcoming
The Museum You Carry is the catalogue. Six rooms. Countless objects. Every single one recognisable. The kind of book that makes you look differently at the organisation you walked into on Monday morning. Join the waitlist to be first to know when it is ready.
→ Join the waitlist
Common Questions
The most useful conversations often start with a question. These are the ones we hear most often. If yours is not here, send it directly.
→ jenny@studiotheolin.com
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Curatology is a facilitated practice that helps teams make sense of what they carry – their habits, rituals, stories, assumptions, and shared experiences – and translate that into insight, alignment, and cultural clarity.
In periods of change, growth, restructuring, or transition, teams often struggle to articulate what matters and why. Curatology creates structured space for that work.
It helps people understand the culture they are already shaping – and decide how to shape it next.
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The Museum You Carry is the book Jenny Theolin is writing. A museum catalogue for organisational culture: research, stories, artefacts, and practical frameworks. It is being informed by real facilitation work and real organisations. Not yet published. Join the waitlist.
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Anyone responsible for culture, formally or not. CHROs, founders, transformation leads, people directors, and the leaders who know something needs to shift but are not sure where to look first. It works at the level of leadership teams, departments, or whole organisations.
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The Guided Tour is a facilitated half-day or full day with Jenny, using the C.U.R.I.O. method. It produces a clear output: what to keep, what to evolve, and what to let go. It is the fastest and most accessible way to begin.
The Full Exhibition is a bespoke physical or digital exhibition designed and built from your organisation's own artefacts, stories, and culture evidence. It involves a discovery process, exhibition design across six rooms, and a facilitated opening. It ends with a custom-printed catalogue. It is a significantly more intensive and lasting experience.
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A half-day session runs approximately three to four hours. A full day runs six to seven hours with breaks. There is pre-work, an artefact collection brief sent to the client four weeks in advance, which typically takes a few hours to complete.
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From first conversation to installation, typically eight to twelve weeks. Discovery takes four to six weeks. Design and production take two to four weeks. Installation is one to two days on-site. The exhibition itself typically runs for one to four weeks inside the organisation.
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Yes. The digital exhibition is a fully designed environment, a space the organisation moves through room by room, accessible to everyone regardless of location. It is particularly suited to hybrid and distributed organisations. It can run alongside a physical installation or as a standalone offer.
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The Guided Tour starts from £5,000 / €6,000 for a half-day and from £8,000 / €9,500 for a full day. The Full Exhibition starts from £25,000 / €30,000, with large enterprise engagements from £50,000 / €58,000. Pricing is transparent and discussed in full before any proposal is sent.
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Yes. Real artefacts, real stories, and real organisations inform The Museum You Carry. Contributions can be made with full attribution, anonymously, or under a pseudonym. Speak to Jenny directly if this is of interest.
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With a conversation. Thirty minutes. No pitch deck. No obligation.
Get in touch: jenny@studiotheolin.com